![]() Accelerating a frenzied consumption of idol dramas (ou xiang ju), the show has enthralled a target audience aged 10 to 35 and raised important questions about international marketing and cultural politics: how did the story of four boys and one girl in an affluent college in Taipei captivate followers across East Asia and China? What aesthetic and commercial strategies enabled producer Angie Chai to market these beautiful, troubled youths so successfully? And most importantly, what are the economic, cultural, and political implications when a local TV program compellingly reimagines something as global as a twenty-first-century East Asian identity? In my view, Meteor Garden owes its broad appeal to three main factors. The rise of the boy band F4 from the trend-setting television show Meteor Garden (2001) has drastically changed the landscape of TV drama programming in Taiwan and across Asia. ![]()
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May 2023
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